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What we do

Turning raw potential into excellence

We design programs to support every part of an athlete's journey, from equipment and welfare to education and international opportunities.

Key areas of work

Our programs

How it fits together

The PSDF athlete development model

Removing barriers between African athletic talent and opportunity: through advocacy, community and wellbeing, and systems and opportunity, we help developing athletes become supported, informed, prepared and connected.

The PSDF Athlete Development Model: three pillars (Advocacy; Community and Wellbeing; Systems and Opportunity) support the developing athlete, who becomes equipped, educated, confident, healthy, connected and opportunity-ready.

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